British Bear now Olympic merchandise

The decline of British toy manufacturing does not seem to have harmed the UK toy industry as a whole as people still want toys. Plush toys including Teddies) grew at 39% in 2010 / 2011.

Behind this growth has been an advertising drive that heralds "Creativity, resilience and relevance" all playingtheir part in helping the toy industry to weather the past two years" .. " Now the toy industry 

The classic teddy bear has been given an Olympic twist

 needs to maintain its focus on producing toys with great play value at affordable prices,"  states Christine Nicolls [Chariman of the British Toy and Hobby Association]

Toys inspired by blockbuster films proved particularly popular in 2010, with characters from Toy Story 3 bringing in the most revenue.


The trend for fashionable soft toys has led many businesses to take advantage of the 2011 Royal Wedding and the 2012 Olympics.

Official London 2012 merchandise will contribute approximately £80m to the staging of the games and will no doubt generate huge amounts of publicity for the companies involved.

Merrythought is one of the businesses supplying 2012 products and Mr Holmes hopes it will mean "we can make Merrythought products available to a slightly wider and more discerning audience'' and keep the company going for another 80 years.

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Reference BBC news