British Bear now Olympic merchandise

The decline of British toy manufacturing does not seem to have harmed the UK toy industry as a whole as people still want toys. Plush toys including Teddies) grew at 39% in 2010 / 2011.

Behind this growth has been an advertising drive that heralds "Creativity, resilience and relevance" all playingtheir part in helping the toy industry to weather the past two years" .. " Now the toy industry 

The classic teddy bear has been given an Olympic twist

 needs to maintain its focus on producing toys with great play value at affordable prices,"  states Christine Nicolls [Chariman of the British Toy and Hobby Association]

Toys inspired by blockbuster films proved particularly popular in 2010, with characters from Toy Story 3 bringing in the most revenue.


The trend for fashionable soft toys has led many businesses to take advantage of the 2011 Royal Wedding and the 2012 Olympics.

Official London 2012 merchandise will contribute approximately £80m to the staging of the games and will no doubt generate huge amounts of publicity for the companies involved.

Merrythought is one of the businesses supplying 2012 products and Mr Holmes hopes it will mean "we can make Merrythought products available to a slightly wider and more discerning audience'' and keep the company going for another 80 years.

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Reference BBC news

Where are the friends?

Teddy and friend having a picnic. But where are all Teddy Bear's friends?

Since Teddy Bear made a lot of invitations for friends to come along to the picnic has she reminded them?  Teddy Bear said she gave the invitations to the friends.

There were lots of invitations so a lot she invited a lot of friends.

I know all the rest of the friends must be on the other side of this picture. 

That means we cannot yet see them skipping, tossing the Bear [or frog] eating their own meals or playing in cubbies.

What do you think.  Shall we look for them around this site?




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Teddy Bear Picnic [2010] was a washout

The Younger Guides were going to attend a Clean up Australia Day at the Glendonald Park, Churchill.

The Girl Guides were bringing one invited Teddy Bear and another friend could come along too.  With their Teddy Bear of Course.

Instead half an hour before the time to arrive the participants parents received a text stating that the morning had been cancelled.The drought braking rain was still just coming down. Again.Only this time there was a definite wind chill factor creeping into the air.

the Hazelwood and Churchill District Girl Guides operates with a general risk analysis re attendance.  Then there is the activity specific Risk analysis.  However I, the District Leader, overruled the desire  the Guides, their teddies and their friends to attend had.

There will be other activities with Teddies this year.

Teddy Bear Picnic is on again in 2011.  Same place at the Glendonald park at the BBQ and play ground area.  The Clean Up Australia Starts at 9am, Teddy Bears welcome too.  The Teddy Bear Picnic starts at 10 am for Morning tea.  There will be activities. And Hopefully sunshine at the time.

During the Black Saturday aftermarth these brave Teddies

During the 2009 Black Saturday Fire aftermath these brave teddies came out to play. The Guide unit had planned a Teddy Bears picnic to be occuring during the Fire time. No one could make it there on the day.

We photographed the bears coming, planned the food, sorted out the activites, worked out a root to take the teddy bears on and all this fell in a heap as others things were sorted out.

But the good news is that not one of these teddies was lost to the Fires.

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